Ola Krutrim Launches Kruti: India’s First Multilingual Agentic AI Assistant

 By Farhan Ali • June 23, 2025

India’s AI race just leveled up.

Ola Krutrim, the AI division of ride-hailing giant Ola, has launched Kruti—a multilingual, agentic AI assistant capable of executing multi-step real-world tasks through voice or text.

What Kruti Can Do

Kruti is designed to autonomously:

• Book Ola cabs, flights, and trains
  
• Pay utility bills via UPI
  
• Place food and grocery orders
  
• Schedule appointments and send reminders
  
• Answer hyper-local queries in Hindi, Tamil, Bengali, and 10 other languages
  

(Source: Crescendo AI, Economic Times, Wikipedia – Krutrim)

Built for India

What sets Kruti apart:

• 13-language support, including Hinglish
  
• On-device speech-to-intent processing for faster response
  
• Optimized for low-latency execution on budget smartphones
  
• Embedded in Ola, Ola Electric, and future Krutrim OS devices
  

AI Agent + Service Graph

Unlike conventional voice assistants, Kruti is agentic—meaning it:

• Understands context across interactions
  
• Proactively completes tasks without re-prompting
  
• Interfaces with third-party services via secure APIs
  
• Continuously adapts based on user behavior
  

“Kruti is not a chatbot—it’s a doer,” said Bhavish Aggarwal, CEO of Ola and Krutrim.

Final Thoughts

With India’s smartphone user base approaching 1 billion, Kruti could become the default interface for digital life—bringing task automation and conversational AI into the hands of every regional language speaker.

Sources:

• Crescendo AI – Kruti Assistant Launch
  
• Economic Times – Ola’s AI Rollout
  
• Wikipedia – Krutrim AI