Conquest Raises $80M from Goldman Sachs and Citi to Scale AI Tools for Financial Advisors

 By Farhan Ali • June 23, 2025

In a major vote of confidence for the AI-fintech sector, Goldman Sachs and Citi Ventures have co-led an $80 million Series B round in Conquest Planning, a Canadian startup building AI-driven financial advisory tools.

This investment pushes Conquest’s total raised capital to $100 million, with participation from Fidelity International Strategic Ventures, RBC, and Portage.

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What Does Conquest Do?

Conquest provides a software-as-a-service (SaaS) platform for financial planners, RIAs (registered investment advisors), and institutional wealth managers.

Its core features include:

• AI-powered strategy generation based on client profiles
  
• Dynamic goal tracking and simulations
  
• Automated plan updates in response to life changes or market shifts
  
• Advisor dashboards for multi-client modeling and portfolio stress-testing
  

Over 60,000 financial professionals are now using the platform across Canada, the U.S., and the U.K.

(Source: Barron’s – Conquest Funding Report)

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Why the Hype?

As advisors face rising compliance workloads and pressure to serve younger, tech-native clients, Conquest offers a machine-augmented approach to wealth planning.

“Conquest lets advisors focus on relationships while the AI does the number crunching,” said Mark Evans, Managing Partner at Conquest Planning.

Key benefits include:

• Time savings for mid-tier advisors
  
• Client retention through visual, interactive plans
  
• Scalable advice for mass-affluent and Gen Z investors
  
• Real-time scenario simulation (mortgage refi, retirement age, etc.)
  

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Wall Street’s AI Bet

Goldman Sachs and Citi Ventures’ investment reflects a broader trend: legacy banks modernizing client experience without building from scratch.

Both firms have also backed:

• Ramp (expense automation)
  
• Personetics (AI banking assistants)
  
• Tegus (research intelligence)
  

Conquest stands out by integrating directly into advisors’ existing CRM, compliance, and planning stacks—rather than replacing them.

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Market Context

With over $80 trillion in global managed assets, the financial advisory market is ripe for AI augmentation.

• Hybrid models (human + machine) are now preferred over full automation
  
• Investors want real-time, scenario-based feedback, not static PDF plans
  
• Compliance demands are rising, requiring automated audit trails and logic-based advice frameworks
  

By 2027, AI-driven wealth management tools are expected to account for 25% of all financial planning workflows (Source: McKinsey WealthTech Outlook 2025).

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Final Thoughts

Conquest’s latest raise is more than just a fintech funding win—it’s a signal that Wall Street sees AI not as a threat, but as a co-pilot.

With powerful partners, expanding adoption, and increasing demand for scalable advice, Conquest is shaping the future of algorithm-assisted wealth planning—and doing it one advisor at a time.

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Sources:

• Barron’s – Goldman, Citi Back AI Planning Platform
  
• Goldman Sachs AI Investments
  
• Conquest Planning Official Site
  
• [McKinsey WealthTech Outlook 2025]